Win the second order back from the delivery app

The aggregator owns the first order. The bag in your customer's kitchen is yours. A code on the seal that points at your own ordering page is the cheapest channel you will ever run.

For kitchens paying double-digit commission on repeat customers.

Your direct ordering page

This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.

Create a dynamic QR code

Free to create. No card required to print your first code.

Unlimited: destination changes after printing
Quick exports: images ready to print or embed
No scan cap: unlimited scans on all paid plans

How this fails with a static QR code

Commission is charged on every order, including the tenth one from a customer who now knows exactly what they want. The only moment you control that relationship is when the bag is on their counter and the food is good. Miss it and the next order goes back through the app at the same rate. Printing a static code to your ordering system locks you to whatever platform you use today, and ordering systems get replaced roughly as often as point-of-sale contracts renew.

Commission on repeat orders is the most expensive marketing spend in the business.

Three things that break, and what replaces them

Repeat customers keep ordering through the aggregator

You pay commission on people who already chose you.

A code on the bag moves the second order to your own channel.

You change ordering platforms every few years

Every sticker already out in the world points at a dead checkout.

Repoint the code at the new platform and old stickers keep working.

Discounts to drive direct orders get printed in

The offer expires but the sticker keeps promising it.

Change the landing offer whenever the maths changes.

Where to print it

Bag seal stickers

A round sticker that closes the bag, carrying a code and a short offer line.

It has to be touched to open the food, which is as close to guaranteed attention as print gets.

Receipt and dispatch note

A code on the printed slip stapled to the bag.

The slip often ends up on the fridge, which is where the next order gets decided.

Loyalty card inserts

A card in the bag pointing at direct ordering with a first-order incentive.

It gives the customer a reason to break a habit that is otherwise very sticky.

Questions people ask before printing

Is it against delivery app rules to put my own QR code in the bag?

Marketplace agreements differ and some restrict inserts that divert customers, so read your current contract before printing. Many kitchens stay safely inside the terms by promoting their own brand and menu rather than undercutting the platform's pricing.

What offer converts best on a reorder sticker?

Something concrete and immediate, like a free side on the next direct order, works better than a percentage. The customer has just eaten and is not doing arithmetic, so name the thing they get rather than the discount they earn.

Can I track whether the bag stickers actually work?

Use a separate code for bag seals and another for receipt slips, then compare scan counts against direct orders over the same period. Because each code is distinct, you can retire the placement that does nothing instead of guessing which one carried the result.

Print it once. Decide where it goes later.

Build your direct reordering code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.