Back wall and fabric graphics
A large code positioned at standing eye height, away from the floor.
Aisle traffic scans from several feet back, so it needs both size and height.
One set of stand graphics, re-aimed at every show you exhibit at
Pull-up banners and fabric walls live in a crate between events. Give them a code that points at the offer for this show and not the one you ran eighteen months ago.
For teams shipping the same crate to six shows a year.
This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.
Free to create. No card required to print your first code.
- Unlimited
- destination changes after printing
- Quick exports
- images ready to print or embed
- No scan cap
- unlimited scans on all paid plans
How this fails with a static QR code
Exhibition graphics are a capital purchase, not a consumable. A fabric back wall and a set of pull-ups cost enough that marketing expects several years of use, so the artwork is deliberately generic. That generic wall then has to serve a healthcare show in March and a logistics show in September, where the audiences want completely different things. Anything printed onto it is a compromise, and a hardcoded link is a compromise you cannot revisit until the next capital cycle.
A fabric back wall and pull-up set is a multi-year asset, so the artwork cannot chase each show.
Three things that break, and what replaces them
The same graphics serve audiences with different needs
Your messaging is generic enough to interest nobody in particular.
Re-aim the code per show at content written for that audience.
Badge scanners are expensive and rented per event
Lead capture costs scale with every show you attend.
Your own code captures leads you own, independent of the organiser's system.
Nobody remembers which show produced which leads
Event ROI is argued rather than measured.
A per-show code attributes every scan to the event that produced it.
Where to print it
Demo station counters
A code where a product is being shown, aimed at technical detail.
It serves the visitor who is interested but does not want to be talked to.
Handouts and business cards
A code on anything the visitor takes away.
Most exhibition leads are actually converted in the two weeks after the show.
Questions people ask before printing
Can I use the same booth graphics at different trade shows?
Yes, provided the code on them is dynamic. Re-aim it before each show at a landing page written for that audience, and the crate ships unchanged while the content behind the code is completely different.
How high should a QR code be placed on a stand?
Keep it between roughly chest and eye height, because codes near the floor get blocked by people standing in front of them and codes above the header are awkward to frame on a phone. Size it for the width of the aisle rather than for reading distance at the counter.
Is a QR code better than a badge scanner for lead capture?
They collect different things. Organiser scanners give you the attendee record, while your own code gives you an action the visitor chose to take, which is usually a stronger signal. Running both is common, and the code is the one you keep when you stop exhibiting at that show.
Print it once. Decide where it goes later.
Build your exhibition stands code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.
Create a dynamic QR code
Free to create. No card required to print your first code.