Back label
A code beside the legal text, aimed at the vintage page.
The back label is already where a curious drinker looks for detail.
Label artwork is approved once. The vintage keeps changing.
A bottle can sit in a cellar for a decade. Give the label a code that still opens something useful when someone finally pulls the cork.
For producers whose labels clear compliance a year before release.
This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.
Free to create. No card required to print your first code.
- Unlimited
- destination changes after printing
- Quick exports
- images ready to print or embed
- No scan cap
- unlimited scans on all paid plans
How this fails with a static QR code
Drinks labels clear regulatory approval before release and then travel further than almost any other printed object. Bottles move through importers, distributors and private cellars, and are opened years later by somebody who never bought from you directly. Encode a fixed address and you are betting your website will still have that exact path a decade out. Most producers rebuild their site at least twice in that window, which quietly orphans every bottle already in the trade.
Label changes need fresh compliance approval, so the encoded address is effectively permanent.
Three things that break, and what replaces them
Bottles are opened years after they leave the winery
The encoded page is long gone by the time anyone scans it.
A short link you keep re-aiming survives every site rebuild.
Each vintage needs different tasting notes
Either the label is generic or you approve new artwork every year.
One approved label design, repointed per vintage on release.
Direct-to-consumer offers change every season
A printed club offer is stale before the pallet ships.
Move the destination to the current club or shop whenever it changes.
Where to print it
Neck tag and capsule
A hanging tag pointing at food pairings or a club signup.
It stands out at shelf without touching approved label artwork.
Case and shipper cartons
A code on the outer carton aimed at trade sell sheets and stock.
The people opening cases are buyers and staff, not consumers.
Questions people ask before printing
Can a QR code on a wine label point at different notes each vintage?
Yes, and it is the main reason producers use dynamic codes here. Keep one approved label design and re-aim the code to the current vintage page on each release, which avoids fresh compliance approval for an artwork change.
Where should the code sit on a bottle label?
Keep it on a flat section of the back label rather than across the curve of a narrow bottle, because tight radius distorts the symbol at scan angles. Leave a clear margin around it and avoid placing it under a foil or high-gloss varnish that reflects a phone flash.
Do drinks regulations affect what the code can link to?
Rules on health information, ingredient declarations and marketing language vary by market, and some regions now expect specific detail to be reachable digitally. Check the requirements for each market you ship to, and remember that a dynamic code lets you update that page as rules change without recalling stock.
Print it once. Decide where it goes later.
Build your bottle labels code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.
Create a dynamic QR code
Free to create. No card required to print your first code.