Weekly specials on coasters you only print once a year

Coasters come in boxes of a thousand. Your Tuesday offer lasts seven days. Give the print a code you can re-aim every week and stop ordering artwork you will throw away.

For rooms that change the offer faster than the coaster supply runs out.

This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.

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How this fails with a static QR code

Bar promotions live on a weekly clock and coasters live on an annual one. Order a thousand coasters with this month's two-for-one printed on them and you are committed to that offer until the box empties, which is usually long after the margin stopped working. So most bars print something generic, put the real offer on a chalkboard nobody photographs, and lose every customer who was going to check their phone anyway while waiting to be served.

A thousand printed coasters is a year of supply locked to one week's promotion.

Three things that break, and what replaces them

Coaster print runs outlast the promotion by months

You either honour a dead offer or bin unused stock.

Print the code once and change the offer behind it whenever you like.

Chalkboards do not reach anyone waiting at the bar

Your best offer is invisible to the person holding a phone.

Put the code where hands already rest and let them read the offer themselves.

You cannot tell if a promotion moved anything

Every special is judged on gut feel and a noisy till report.

Scan counts by night show which offers people actually looked at.

Where to print it

Coasters and drip mats

A code printed alongside your logo, aimed at whatever is on this week.

It sits under the glass for the entire time someone is deciding on a second round.

A-frame and pavement boards

A large code at the door pointing at tonight's line-up or offer.

It converts pavement traffic that would never stop to read small text.

Bathroom stall frames

A code in the standard A5 frame pointing at upcoming events.

It is the one place with a genuinely captive audience and no competition.

Questions people ask before printing

Can one printed coaster run cover a whole year of changing specials?

That is the usual reason bars switch. The coaster carries a fixed short link and you change the page behind it every week, so a single print order covers every promotion you run until the box is empty.

What should the code point at for a bar?

A single mobile page that leads with tonight, then this week, then anything ticketed. Avoid pointing it at a social profile, because the offer disappears down the feed within a day and you lose control of what the scanner sees first.

Do people actually scan codes in a dark room?

Contrast matters more than light. Keep the code dark on a pale panel rather than reversed out, leave a clear quiet zone around it, and avoid glossy varnish directly over the symbol, which throws back the flash on most phones.

Print it once. Decide where it goes later.

Build your happy hour and specials code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.

Create a dynamic QR code

Free to create. No card required to print your first code.