Rear doors
A large code centred on the back of the van.
The rear is the only panel a following driver reads for minutes at a time.
A wrap lasts five years. Your offer lasts five weeks.
Livery is the most expensive print your business buys and the hardest to change. Give it a code that can carry whatever you are advertising this quarter.
For fleets where rewrapping means taking vans off the road.
This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.
Free to create. No card required to print your first code.
- Unlimited
- destination changes after printing
- Quick exports
- images ready to print or embed
- No scan cap
- unlimited scans on all paid plans
How this fails with a static QR code
Vehicle livery is bought like a building, not like a leaflet. A full wrap costs thousands per van, takes the vehicle off the road for a day or more, and is expected to look right for the length of the lease. That means the artwork has to be conservative, so everything time-sensitive gets left off, and the van ends up advertising a phone number to drivers who are in traffic and cannot write anything down anyway.
Rewrapping is thousands per vehicle plus a day off the road for each one.
Three things that break, and what replaces them
Livery cannot carry anything time-sensitive
The most persuasive part of your offer never makes it onto the van.
Put the permanent brand on the wrap and the changing offer behind the code.
Drivers cannot act on a phone number in traffic
Interest at a junction disappears by the next junction.
A parked van gets scanned in seconds, which a number never achieves.
You cannot measure whether livery works at all
Wrap spend is justified by instinct across the whole fleet.
Per-vehicle codes show which routes and regions actually generate scans.
Where to print it
Side panels at working height
A code low enough to scan while the van is parked on a job.
Neighbours of your current customer are your cheapest next customer.
Site boards and trailers
A matching code on the board left outside a job in progress.
It keeps working after the van has driven away.
Questions people ask before printing
Can anyone actually scan a QR code on a moving vehicle?
Realistically the scan happens when the van is stationary, at a junction, in traffic or parked on a job. Size the code for that rather than for motorway speed, and put it on the rear doors where a following driver has time and a clear view.
How big should the code be on a van?
Work back from the distance you expect, roughly a tenth of it, which for a car length behind means a symbol several hundred millimetres across. Undersized codes on livery are the most common reason fleet codes go unscanned entirely.
Should every van have the same code?
Give each vehicle its own if you want to compare regions, routes or engineers, since the print cost is identical either way. A single shared code tells you the fleet generated interest but never which van, which is the only actionable part.
Print it once. Decide where it goes later.
Build your vehicle livery code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.
Create a dynamic QR code
Free to create. No card required to print your first code.