Postcard reverse
A code beside the offer with a clear reason to scan.
The card reverse is where the recipient is already deciding whether to keep it.
The mail drop is printed. The landing page does not have to be.
Postcards sit on fridges long after the campaign ends. Keep the code pointed somewhere useful and keep attribution clean by drop and by region.
For teams asked to prove what print actually returned.
This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.
Free to create. No card required to print your first code.
- Unlimited
- destination changes after printing
- Quick exports
- images ready to print or embed
- No scan cap
- unlimited scans on all paid plans
How this fails with a static QR code
Direct mail is judged against digital channels using far worse measurement. A drop lands across two weeks, response arrives over two months, and attribution is usually a vanity URL that half the recipients mistype. Worse, print is committed long before the landing page is signed off, so the address on the card is a guess made by whoever booked the print slot. When the page inevitably moves during a site release, the entire drop points at a redirect nobody set up.
A drop is committed to print weeks before the landing page is finished or approved.
Three things that break, and what replaces them
The landing page moves after the print is committed
Recipients who respond late find a broken address.
The code resolves through a link you control and can re-aim any time.
Vanity URLs get mistyped or ignored
Response is undercounted and the channel looks worse than it is.
A scan removes typing entirely and records itself.
You cannot separate response by drop or region
The next budget conversation is about one blended number.
One code per drop or region makes each segment measurable.
Where to print it
Letter and invoice inserts
A code on transactional mail people actually open.
Open rates on transactional mail are far higher than on cold drops.
Door hangers and leaflets
A code aimed at a local landing page for that postcode.
Local relevance is the only advantage leaflets have left.
Questions people ask before printing
How do I track response from a direct mail campaign?
Use a distinct code per drop, region or creative version rather than one code for the whole campaign. Scans then arrive already segmented, and you can compare versions against each other instead of debating whether the channel worked overall.
What if the landing page changes after the mail is printed?
Repoint the code and every card already delivered follows. This matters more than teams expect, because mail gets kept on fridges and in drawers for months after a site release has moved or retired the original page.
Where should the code go on a postcard?
Put it near the offer rather than in a corner beside the legal text, and give it a line that says what the recipient gets. A code with no stated payoff is scanned by almost nobody, regardless of how prominently it is placed.
Print it once. Decide where it goes later.
Build your direct mail and print campaigns code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.
Create a dynamic QR code
Free to create. No card required to print your first code.