Card reverse
A code on the back aimed at a contact profile or calendar.
The reverse is usually blank, so the code costs no design space.
A promotion, a new territory or a company rebrand normally means binning unopened boxes. A code that points at a profile you control keeps the print usable.
For teams who reorder cards because of a title change, not a shortage.
This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.
Free to create. No card required to print your first code.
Business cards are ordered at the volume where unit price stops hurting, which is usually five hundred at a time, and a working sales rep gets through maybe a hundred a year. Everything printed on them is therefore a five-year bet on details that change annually: title, direct line, territory, and whichever booking tool the company standardised on last. Most boxes are thrown away with three quarters of the cards still in the wrapper.
Most boxes get binned three quarters full because one printed detail changed.
Hundreds of unused cards get thrown away.
Keep the printed name and let the code carry everything mutable.
The card gets photographed at best and lost at worst.
A scan saves the contact or opens a calendar in one action.
Print budget is defended with anecdotes.
Per-rep codes show which conversations turned into a scan.
A code on the back aimed at a contact profile or calendar.
The reverse is usually blank, so the code costs no design space.
The same code on leave-behind sheets and proposals.
Proposals circulate to people who never met you at all.
A code in the badge sleeve for fast contact exchange.
Exchanging details at a show is the one place speed genuinely matters.
Opening a page you control is more flexible, because a contact file is fixed at the moment it is encoded while a page can change with your role. Many reps point the code at a profile that offers both a save-contact button and a calendar link.
Repoint their code to the team page or their replacement, so cards still circulating reach someone who can help. Cards outlive employment by years, and a dead link on a card in a prospect's drawer is a silently lost opportunity.
Usage is strongest where the code offers something a card cannot, such as booking a meeting directly. A code that merely opens a company homepage adds nothing the printed details did not already provide, and those get ignored.
Build your business cards and contact sharing code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.
Free to create. No card required to print your first code.