Woven or printed care label
A small code beside the wash symbols, aimed at a full care guide.
It is the one part of the garment that stays legible after fifty washes.
Care labels are sewn in at the factory and stay in the garment for its entire life. Anything printed there has to survive every site migration you will ever do.
For brands whose labels are committed a season before the garments ship.
This preview is a static QR code - the address is baked into the image. Change the destination later and this one stops working.
Free to create. No card required to print your first code.
Garment labels are specified at the factory during sampling, months before anything reaches a rail, and they are physically sewn into a product that may be resold twice before it wears out. Anything encoded there is effectively permanent. Brands that print a campaign landing page onto a hang tag discover the campaign ends in eight weeks while the tags remain in a warehouse, and brands that print a category URL find the next site rebuild collapses that path entirely.
Label artwork is locked at sampling, so a wrong address ships with the entire season.
Care instructions vanish for every unit already sold.
The label carries a short link you re-aim after any migration.
Tags in the warehouse advertise a promotion that already ended.
Swap the destination from campaign to evergreen when the promotion closes.
Second-hand value drops and support tickets arrive from non-customers.
Keep the code pointed at a live product page for the garment's whole life.
A small code beside the wash symbols, aimed at a full care guide.
It is the one part of the garment that stays legible after fifty washes.
A code on the back of the swing ticket pointing at fit and sizing detail.
Sizing questions are the biggest driver of returns in apparel.
A card in the ecommerce parcel aimed at styling or reorder.
The unboxing moment is the only time a mailer gets full attention.
Smaller symbols need fewer data modules, so keep the encoded link short and test a printed sample on fabric before approving. Woven and printed textiles bleed at the edges in a way paper does not, and a symbol that scans on a proof sheet can fail once it is on twill.
Yes, which is the reason to avoid encoding a campaign URL directly. The label keeps its short link and you re-aim it whenever the site changes, so a garment sold three years ago still opens something useful.
It pays for itself mainly through returns and resale rather than marketing. Sizing and care detail that cannot fit on a tag reduces both wrong-size returns and garments ruined by the wrong wash cycle, which are the two most expensive customer outcomes in apparel.
Build your care labels and hang tags code now, download the QR code for your needs, and keep the destination editable for as long as the print is in the field.
Free to create. No card required to print your first code.